Read This First — Your 60-Second Brief
Everything else on this page is extra depth. But if you only remember one thing: film yourself making the drink while talking, keep it under 40 seconds, and make the drink look amazing.
Scroll down for full strategy, scripts, and examples — or just hit record.
Who You're Talking To
Your audience is women who want clean energy — moms, busy women, anyone tired of coffee crashes, sugary sodas, and energy drinks that make them feel gross. Speak to them like a friend sharing a genuine find, not a fan promoting a brand.
The website already explains the product. Your video has one job — make someone stop scrolling and think:
"I need this for my day."
01 · Pick Your Angle
Pick Your Angle — Then Say It In Your Own Words
Each angle below has a proven hook concept and a ready-to-riff opening line. Pick the one that fits your life best — then say it in your own words while you're already making the drink.
The Coffee Killer
Massive addressable audienceOpening line
"I didn't quit caffeine. I just upgraded it."
Or try this
"This is what I switched to after giving up coffee — and I actually have more energy."
The Price Shock
Math is visceral and shareableOpening line
"I was spending $300 a month at the tea shop until I found this."
Or try this
"Why does nobody talk about how cheap these are to make at home?"
The Clean Energy Mom
Speaks to #1 demographicOpening line
"Finally an energy drink I don't have to hide from my kids."
Or try this
"Between work and the kids I was crashing hard at 2pm — this fixed it."
The Curiosity Hook
Proven scroll-stopperOpening line
"I can't believe I'm addicted to something called Frog Spit."
Or try this
"My coworkers won't stop asking me what I'm drinking every single morning."
The Authority Figure
Trust + health claimsOpening line
"As a nurse, this is the only energy drink I actually recommend."
Or try this
"Read the back of your energy drink. Now read this."
The Ingredient Callout
Label readers convertOpening line
"Read the back of your energy drink. Now read this."
Or try this
"POV: you finally quit Red 40 and your body is thanking you."
The Relationship Skit
Comedy + demo = watch time + viralityOpening line
"He told me to stop buying loaded teas. I bought 40."
Or try this
"This is what happens when you replace coffee for 30 days."
02 · What's Winning Right Now
4 Hooks That Are Crushing It Right Now
The "No Red 40" Angle
Consumers are highly responsive to natural metaphors and anti-artificial messaging. Positioning the tea as a clean alternative is a massive hook for unaware audiences.
Sugar-Free "Flavor Explosions"
Ads featuring bright, vibrant colors and emphasizing 'Sugar-Free' drive the highest click-through rates. Visual vibrancy is key.
The Value Proposition
The "1 packet makes 4 drinks" and "Affordable Energy" angles are incredibly strong conversion drivers.
The "Anti-Soda" Hook
Directly comparing the tea to artificial sodas works exceptionally well for problem-aware audiences.
🎯 Who You're Talking To
Tone: Real, casual, friendly, slightly messy, slightly rushed, normal life.
💡 Core Belief to Install
"You need a loaded tea to get through your day."
03 · Key Points to Mention
Always Mention at Least One of These
You don't need to say all of these — just weave in at least one naturally. The Loaded Tea Shop is the World's First Clean Loaded Tea.
5 Core Messages In Every Ad
Despite 10+ different creators, every ad reinforces the same 5 pillars: message consistency through creative diversity.
Zero Everything
Zero sugar, calories, carbs, artificial colors
Clean Energy
200mg caffeine + vitamins, no crash
Affordable
Fraction of the cost vs. local shops
Easy at Home
Individual packets, ready in seconds
Delicious Taste
40+ flavors, obsession-worthy
The Result
Customers become a distributed sales force
04 · Your Video Structure
Follow This Structure Every Time
Real Moment → Real Problem → Real Solution → Quick Proof → Lifestyle
The biggest lever for performance is: relatability + real routine + real benefit.
📍 Moments to Film
05 · Ready-to-Film Ideas
4 Video Ideas — Pick One and Film It Today
The "No Red 40" Swap
Focus: Health & Clean Energy · Based on "Unaware Broad Anti Red 40"
🎣 The Hook (0–3s)
Hold up a generic, artificially colored red drink/soda, look skeptical, push it away and bring in The Loaded Tea. Text overlay: "Finally quitting Red 40..." OR "What I drink instead of artificial soda."
📹 The Body (3–15s)
Show the process of mixing The Loaded Tea. Keep it visually clean and natural. Voiceover: Talk about the negative effects of artificial dyes and the crash from sugary sodas. Highlight the transition to clean, natural energy.
🎯 Payoff / CTA (15–20s)
"Clean energy without the junk. Grab yours below."
The "Flavor Explosion" Taste Test
Focus: Taste & Vibrancy · Based on "Solution Aware Woman Sugar Free Flavor Explosion"
🎣 The Hook (0–3s)
High energy, bright colors. Start mid-pour or mid-mix where the color of the tea is blooming in the water. Text overlay: "I can't believe this is SUGAR-FREE 🤯"
📹 The Body (3–15s)
Focus heavily on the sensory experience. The sound of ice clinking, the bright colors mixing. Voiceover: "I have a massive sweet tooth, but I'm trying to cut out sugar. This Loaded Tea tastes like literal candy but has ZERO sugar." Do a live taste test with a genuine, excited reaction.
🎯 Payoff / CTA (15–20s)
"The flavors are insane. You have to try this."
The "Survivalist" Busy Mom Hack
Focus: Performance & Convenience · Based on "Problem Aware High-Performance Survivalist Energy"
🎣 The Hook (0–3s)
Start in a relatable, chaotic environment (in the car, running errands, or looking exhausted in the morning). Text overlay: "My secret weapon for surviving the afternoon slump."
📹 The Body (3–15s)
Show how incredibly fast and easy it is to make on the go. Dump a packet into a water bottle and shake. Voiceover: "Between work and life, I was crashing hard at 2 PM. Coffee gives me the jitters, but this gives me clean, sustained energy to get through the day."
🎯 Payoff / CTA (15–20s)
"If you need energy that actually lasts, this is it."
The "Girl Math" Value Breakdown
Focus: Affordability · Based on "Problem Aware Affordable Energy 1 Makes 4"
🎣 The Hook (0–3s)
Hold up a receipt or a generic $7 coffee cup, looking annoyed. Text overlay: "Stop spending $7 on daily energy drinks."
📹 The Body (3–15s)
Show the Loaded Tea packet. Voiceover: "Girl math is realizing you're spending $200 a month on energy drinks. I switched to The Loaded Tea Shop. Get this: ONE of these packets makes FOUR drinks." Visually demonstrate pouring one packet into a large pitcher or dividing it into multiple cups.
🎯 Payoff / CTA (15–20s)
"It's affordable, sugar-free, and saves me so much money. Stock up now."
07 · Before You Hit Record
The Rules That Separate Good Videos from Great Ones
✅ DO
❌ DON'T
Talk While You Make It — Especially in the First 3–5 Seconds
The single biggest engagement driver is talking while making the drink. Viewers stop scrolling when they see someone actively doing something and speaking at the same time. Don't film yourself talking first and then cut to the drink — start your hook while your hands are already moving.
The cup is always visible and occupies the center of the frame — not off to the side, not hidden behind your body. The viewer's eye goes straight to it.
Full cup of ice, condensation if possible, bright lighting. The drink should look so good that someone watching wants one immediately.
She starts speaking her hook at the exact same moment her hands are pouring. This dual-action keeps eyes locked on the screen.
The algorithm decides whether to push your video in the first 3–5 seconds. If you're not talking AND showing the drink by second 1, you've already lost half your audience.
🧊 How to Show the Product (MUST FOLLOW)
ALWAYS fill your cup full of ice. Never show a drink without ice. Ice changes the flavor and makes it look more refreshing.
Show the packet — hold it up clearly so viewers can see the product name.
Show pouring it into a 32oz cup. The pour is satisfying to watch.
Show the color bloom. This is one of the most scroll-stopping visuals.
Show you drinking it — your reaction sells it.
Keep the drink in frame as much as possible throughout the whole video.
🎣 Hook Guidelines (First 3–5s)
Start talking immediately — your hook line should begin while you're already pouring, stirring, or holding the drink. The drink must be visible in the first second.
No fake hype. No yelling. No sales voice.
🎬 Style & Delivery Rules
Before You Submit — Run Through This
08 · Real Examples
Study These — Then Make Your Own Version
Study these for structure, pacing, and angle inspiration only. Do not copy wording or recreate scenes exactly. We want your real version of this product in your real life.
09 · Free Sample
Request Your Free Sample
Before you film, we want you to experience the product first-hand. Fill out the form below to request your free sample kit. We'll ship it directly to you — no purchase required.
This is a sample request, not a purchase.
You'll receive a selection of flavors to try at home. Once you've tasted them, use the brief above to film your authentic content.
Ready to Get Paid?
Submit Your Creative
Filmed your content? Upload it here. Our team reviews every submission and will reach out via PayPal once approved.
Questions? Reach us at @theogloadedtea